solution image

BrandEmbrace®

Created On: 10 Oct 2015
Type: Web
Developed in: 365 days
Category: Research
Description:

BrandEmbrace® measures the degree a product or service is satisfying customers’ expectation — predicting product adoption, loyalty and switching. It furthermore delivers consumers decision requirements to clearly define need triggers (heuristics) for product improvements.


Features
  • Create a specific unit forecast and marketing mix models based on validated Behavioral Economics model predicting product preference and market share with up to 80% accuracy.
  • Model human decision processes to create a personalized, targeted and predicable go-to-market approach based on an individual's preference and Utility Expectations.
Screenshots
  • Comparison%20Chart Click to enlarge
    Comparison Chart
    Bias%20Chart Click to enlarge
    Bias Chart